
Ford U.S. market share expands 1.0 percentage point on improved
April dealer inventory flow, Ford’s April sales outperformed the
industry with total share of 13.8 percent, while filling retail orders at
record rates representing 50 percent of April’s retail sales.
New vehicles continue to gain momentum. New vehicles, including
Bronco, Bronco Sport, Mustang Mach-E and Maverick, were up 17.9
percent relative to March, reporting their best monthly sales yet with
39,383 vehicles sold.
Sales of Ford electric vehicles increased 139 percent over last year
on the strength of Mustang Mach-E and E-Transit sales, while the
first shipments of all models of the all-new F-150 Lightning are
underway. E-Transit sales increased 62.3 percent over March, while
Mustang Mach-E had its best monthly sales performance since it
was launched, with sales up 95.0 percent over last year.
F-Series sales increased in April, posting a gain of 14.7 percent over
March on improved dealer inventory flow. F-Series gross stock
totaled 83,000 vehicles at the end of April – the highest of any
nameplate in the full-size pickup segment.
Overall, Ford’s truck sales grew 7.2 percent relative to March on
best Maverick monthly sales performance since launch. Maverick
sales increased 9.7 percent from March, while turning on dealer lots
in just 4 days.
Ford brand SUVs achieved a new April monthly sales record. Bronco
and Bronco family (including Bronco Sport) hit their best sales
results since launch. Ford’s newest vehicles continue to conquest at
the high rate of 70 percent.
Buyers of Ford’s newest vehicles are customizing them at
unprecedented rates; for the first-quarter, winches and off-road
lighting kits continue to be among the most popular for Bronco
customers, while Maverick owners are choosing Ford lighting kits for
their truck beds.